It's a given fact. Drivers are going to use different technologies (like their Smart Phones) when they're behind the wheel. That's why it's so important that automakers build gadgets that can keep drivers connected while also keeping their eyes on the road. That's one major reason Ford developed its SYNC system, which uses voice recognition software to aid drivers. Now, Ford is developing ways to make this and other systems in its vehicles more "social" by connecting them to Facebook components such as "Events."
This new Sync AppLink System, as currently tested, would tap into Facebook using voice commands and find upcoming events, RSVP status updates, and directions to the current event's location. As Ford SyncApp Link Product Manager Julius Marchwicki explains, "This is about extending the things that you do in your digital life. You listen to Pandora Internet radio. You listen to iHeartRadio. You're going to use Facebook."1 While some government officials continue to fight a battle to pass laws that regulate drivers texting or using social networks, Marchwicki argues that there's a safe way to use technology and drive. He explains, "We know that taking your hands off the wheel or your eyes off the road is where you can get into a bad situation. Voice in a vehicle is the natural and safe way to be able to interact with it." He also adds, "And having conversations with your vehicle is not too far off."2
To learn more about upcoming Ford technology, as well as other updates from the company, check back often right here with Veterans Ford, conveniently located at 3724 Veterans Memorial Blvd Metairie, LA 70002.