With all the focus and attention given to reducing COs emissions by media and automobile industry, we sometimes forget that water is in fact the world's most precious resource. The scaring truth is that clean water might one day be more valuable than oil or gold. The difference is, of course, that nearly all living creature don't need gold to survive but water.

While it's difficult for people and businesses to face these admittedly harsh truths, Ford is one that is confronting the challenge head on. By 2015, the American automaker is planning to reduce water consumption used in the vehicle manufacturing process by a whopping 30 percent.

If you are wondering if this is a worthwhile amount, you'll be surprised to learn the huge amount of water automaker currently used to make each vehicle. On average, we're talking as much as 40,000 gallons per car. And with millions of vehicles produced by Ford annually, you'll quickly see that a 30% decrease will quickly add up.

Already, Ford has designed an alternative to using water to lubricate manufacturing equipment. Using an atomized oil mist instead, they expect to reduce the company's water consumption by upwards of 280,000/year. We don't know about you, but Veterans Ford thinks that is one number Ford should feel quite proud about.

But this isn't the first eco-friendly initiative Ford has launched. They're already using electric yard tractors and energy from solar panel arrays... not to mention developing even more EVs and hybrids for drivers worldwide and integrating sustainable, plant-based and recycled materials into different new Ford models.

To learn more about Ford new green initiatives, contact Veterans Ford, located at 3724 Veterans Memorial Blvd, Metairie, LA, 70002, as we are dedicated to keep you inform.