In 2006, Ford Motors Launches Warriors in Pink, in recognition of the widespread devastation breast cancer is having on women and men around the world. Through a national sponsorship of Race for the Cure, Ford reached 1.5 million race participants at 115 events annually. Ford Warriors in Pink is an online community that invites people (both genders, and all ages) to join in the fight against breast cancer. Everyone can participate and you don't need to have experienced breast cancer yourself.

On FordCares.com, "Warriors" can sign up for Susan G. Komen races,  read health-related news, enter to win sweepstakes (the latest of which is a new Ford Focus), write and post stories, share inspirations with friends, and choose among the various Ford Warrior in Pink Symbols:

-    The Warriors - Power and courage of who battle breast cancer
-    Crowned Warriors - Remind us breast cancer deeply affects the lives of both genders
-    Plants - Growth, life and survival
-    Feather - Kinship
-    Dove - The wish for quiet peace during battle
-    Spiral - Life
-    Chevron - Protection
You can read more about the five other Ford Warriors in Pink Symbols, by visiting FordCares.com.

People who visit the Ford Warriors in Pink website, can also buy fashionable Ford Warriors apparels. What better way to raise awareness for breast cancer than by wearing your commitment to finding a cure on your sleeve? Plus, 100% of the proceeds of purchases made at the Ford Warriors in Pink online store go to the Susan G. Komen for the Cure foundation.

Veterans Ford would also like to mention that while Ford Warriors in Pink started just six years ago, Ford Motors Company has a 17-year national partnership with Susan G. Komen for the Cure. To date, the American automaker has dedicated more than $110 million to this cause.

To learn more about Ford human-interest initiatives, stay tuned. Veterans Ford, located in Metairie, LA are dedicated to keep you informed.