In 2010 Ford launched its MyKey technology and the response ever since has been overwhelmingly positive. Ford MyKey, for those not familiar with the technology allows parent to limit their teenage sons' and daughters' top speeds (and thereby fuel efficiency), dissuade them from calling their friends while behind the wheel by disengaging Ford cars' Bluetooth capabilities, control stereo volume, and set a safety-belt reminder that can only be deactivated by buckling up.

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