In 2010 Ford launched its MyKey technology and the response ever since has been overwhelmingly positive. Ford MyKey, for those not familiar with the technology allows parent to limit their teenage sons' and daughters' top speeds (and thereby fuel efficiency), dissuade them from calling their friends while behind the wheel by disengaging Ford cars' Bluetooth capabilities, control stereo volume, and set a safety-belt reminder that can only be deactivated by buckling up.

Around the time Ford introduced the safety-enhancing technology, Sue Cishke, Group Vice President of Sustainability, Environment and Safety Engineering, Ford said, "Ford not only offers industry-leading crash protection and crash avoidance systems, we are also committed to developing new technologies such as MyKey that encourages safer driver behavior. [Ford] MyKey can help promote safer driving, particularly among teens, by encouraging safety belt use, limiting speed, and reducing distractions."¹

Now, Ford is fighting to save owners of MyKey-equipped Fords money on their auto insurance premiums. And, while insurance companies have yet to grant Ford's request, they're paying close attention to the technology's effectiveness. Ford hopes that once enough data points have been crunched, they'll agree to lower premiums.

Veterans Ford would like to also note that Ford is enhancing the safety of their MyKey technology for the 2013 model year. Not only will parents be able to censor satellite radio stations that feature adult or potentially offensive content, the new MyKey will add a max-speed cap for a total of three (60, 70 and 80 mph). In its current form, MyKey offers only two max-speed caps.

Stay tuned for more Ford news, coming soon. Veterans Ford, located 3724 Veterans Memorial Blvd, Metairie, LA, 70002, is dedicated to keeping you informed.

Source: ¹http://media.ford.com/article_display.cfm?article_id=29172