Veterans Ford

Ford is doing well and as reported its biggest annual profit since 1999. But Ford is also doing something else very well: conversations with customers.

Via Social Media, Ford has been engaging in open dialogues with customers and potential buyers. Using Twitter, Facebook and YouTube, the American car maker has stepped up in today's marketing world. According to author Ernan Roman, an expert in the advertising field, Ford has "designed an unprecedented social media-driven

Ford: Winning Positions in the Strategic Vision's Total Value Index 2010   Ford is coming in second place for the 2010 edition of the Total Value Index, beating its competitor Honda.

Strategic Vision is a global consultancy developing tools to measure decision-making, human behavior, attitudes and perceptions, and has been presenting Total Value Awards since 1995. This year, in its 14^th edition as the automotive industry's most comprehensive "value study", the firm has