We are seeing some sales profit rising in the automobile right now, and Ford is one of the big winners, with 13.3% sales gain to reach 166,865 vehicles sold in November.
These numbers may be explained by the fact that Ford has made huge strides on the technology front. Implementing Ford Sync and Bluetooth integration and other "infotainment" accessories into their new vehicles, available in Metairie, LA at Veterans Ford, the auto maker has now successfully entered the competitive youth market. With the addition of their EcoBoost engine to many vehicles, including its upcoming 2012 Ford Explorer, the US auto maker has made saving energy a top priority.
With the addition of SiriusXM to Ford, it makes the resale price of that new car even higher. Stock market buyers are happy to see what tide Ford is turning: "Ford is adapting to consumer demands and are taking risks to increase market share in other categories. The company is experimenting with new designs which should help sales. A few years ago?Ford's retail sales were truck and truck-based utility sales. In 2011, almost 2/3 of Ford's retail sales are now cars," according to seekingalpha.com.1
Ford's profits were between $1.6 and $1.9 Billion during the third quarter of this year. It seems that if this trend continues, Ford cars will be around for quite a while.
Source: 1http://seekingalpha.com/article/312008-ford-and-sirius-profit-from-strong-automotive-trend
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